"A household located in the northern part of London wants to find an extraordinary and qualified instructor to support their smallest child on his first steps to turning into an British gentleman."
When reading this post, you might naturally miss the term "beginning" as just a turn of phrase.
Yet, it could be the most important element of this unusual employment listing, as it seeks to recruit a teacher for a infant.
Hundreds of applications have since been sent in since the anonymous family posted their call for the highly paid tutor, who has to be "an exceptional individual".
During the past few weeks, the advert has attracted interest throughout the news, with several asking why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is helping the family in their search, explained that in spite of early scepticism, he considered the plan "visionary", and "advanced".
When he met the family, he said they understood the atypical nature of their requirement, and how young their son is.
However, they stated that they "didn't want to wait any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that point "cultural conditioning had by then become established".
What exactly does the family mean by "cultural leaning"?
It's "all-encompassing", Adam replied. "How you eat, how you speak".
He explained the firstborn had picked up "very nuanced, body language" from the family, and had adopted their cultural ways. The family informed Adam they did not want this pattern to happen again with their new baby.
The plan: To bring in a English tutor, who must speak with Received Pronunciation, to guide the baby right from the beginning.
Osmotic Learning
"A great deal of the learning at the beginning here is rather osmotic," explained the expert.
It's through this osmosis that the family are aiming the child will acquire the English characteristics they want to instil.
The consultant explained the tutor must be someone who studied at "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he commented.
Expense Not a Factor
The family explained to the expert the selected educator should ideally also have understanding of or passion in horse riding, alpine skiing, the arts and musical activities so as to inspire the child in a diverse set of hobbies.
Additionally though, he explained the family wanted the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an instrument by the time they are about three years old".
In the family's perspective, guiding their son develop into a "English gentleman" will result in accomplishment and provide access.
"Taking into account the advantages and disadvantages of that, because it's certainly a social class indicator," he comments.
But, notwithstanding all this tutelage in "UK identity", could the child pick up what is termed cultural bias from the international family he is raised by in any case?
"Absolutely", replied Adam. "The parents know this might not succeed, but they've merely embraced the perspective of, 'let's give it a go and we'll proceed as early as we can', because the cost of it is irrelevant," he said.
Overly Optimistic
A number of in the tutoring industry who share similar concerns.
Another CEO, CEO and founder of Blue Education, who also offer personal educators, wrote that "the process of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not designed."
Peter explained that he had emigrated from the Far East to the UK at the age of seven, and had been raised understanding and living both cultures. He went on to learn at the University of Cambridge.
"The idea that a single person can function as a embodiment of English culture, a person who can possibly transplant the attributes of a English gentleman to a 12-month-old child, strikes me as idealistic and unfeasible," he commented.
"In my experience, employing a distinctly British tutor from infancy will does not automatically create the outcome they want.
"I never had such a figure, and nevertheless I have been lucky enough to experience many of the experiences they hope for their son."
He added: "The reality is, self-identity cannot be forced from the external environment; it must be selected, and it must come from within."
Purchasing UK Culture
Naturally, English culture is something the expert believes can be instructed – and commercialized.
"I think the reality that the international society views us in this regard is something that we should be cherishing|valuing|appreciating