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Toto Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who holds one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of Mercedes F1 will remain unaltered, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the growing popularity of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted last summer and earned more than $630m (£458 million) at the box office.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Present Standings

Mercedes are runner-up in the team standings, behind McLaren, with three races remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

Rebecca Sutton

A seasoned gaming analyst with over a decade of experience in casino operations and player psychology.

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